About us
We’re School of Social. Your strategic partner, on a mission to make social simple, accessible and fun, for businesses everywhere.
Inspired by the film, School of Rock, and its message that life’s about fulfilment, not just achievement, we’re big believers that it’s all about the journey, the process and the people.
We don’t just sell you our services. We learn, create and grow together - here whenever you need us and championing you at every step.
Kineta Kelsall
“With over a decade of experience in social media, my passion is in understanding how people interact online. I'm curious about how individuals think, feel and act in the digital world, and I believe that impactful marketing happens when we connect with people on a deeper level.
I founded School of Social to put my passion and energy into giving businesses simple solutions to everyday challenges. I can’t wait to collaborate with brilliant minds, create great things, and have loads of fun doing it.”
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Experience and qualifications
Over the last 10+ years, I’ve had the privilege of collaborating with clients from diverse sectors, including fintech, healthcare, gaming, food & beverage, and lifestyle. I’ve delivered global training and consultancy services for companies such as Google and Meta, where I got my Meta certifications in media planning, buying, creative strategy and lead training. And I actively contribute to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering.
Client feedback
I’ve trained thousands of people across an array of teams in agency, digital, marketing and PR. And worked with everyone from senior leadership to new starters. Here are some of their stories.
Zara Easton - LinkedIn
Head of Brand Marketing UK
Bénédicte Earl
Digital director - PR & Corporate Comms
Giovanna Latimer - Motorsports Magazine
Managing Director
Danni Morman - Cancer Research
Senior Channel Strategy & Planning Marketing
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Lois Saxton - The O2 Arena
Senior Digital Marketing Manager
Seema Kumari - Ex Hearst publishing
Senior Marketing Director
Southpaw
Head of Content
Distrelec
SEO & PR Manager
In the media
Kineta Kelsall, founder and director at the School of Social, explains why more brands could improve their CSR efforts by closely examining a 150-year-old UK business called Timpson.
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels. The industry around them is increasingly specialized and wide-ranging.
Last week, agencies and other industry voices signed Outvertising’s ‘Stand Your Ground’ pledge in response to the backlash against campaigns featuring LGBTQ+ inclusion. Here, nine agency leaders tell us how they’ll put the promise into action.
Technologies associated with the metaverse bring physical and digital space closer together.
The field once known as ‘reactive marketing’ is evolving. While it’s still valuable to respond to issues in the zeitgeist, brands are becoming more proactive in what some are calling ‘moment marketing.’
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world.
